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Branding

Using dedicated hashtags on Twitter

This is day 15 of 30-day blog challenge. Read day 14: “Inspirations to keep going”     Using a dedicated hashtag Most Twitter users know by now what a hashtag is, but many seem to use the tool as a joke instead of as a way to search, connect and position. I like the idea … Continue reading »

Categories: Branding, Social Media | Tags: , , , | 1 Comment

LinkedIn Open Networkers: marketing mistake

  Day 11 of 30-day blog challenge. Read day 10 “Controlling creativity: 5 tips to managing inspiration”     I’ve made a more concerted effort lately to use my LinkedIn account for networking, and as a place to engage with others in my industry (I join groups about marketing, social media and journalism. I’m a … Continue reading »

Categories: Branding, Social Media | Tags: , , , | 1 Comment

Social media limit secret: you only have 150 connections

  Day 9 of 30-day blog challenge: read day 8 – “Why Google Plus is No Joke”     We all know the importance of human connection and a sense of community, but many of us may not know that Robin Dunbar claims 150 is the magic number when it comes to just how many … Continue reading »

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If content is king, I’m queen

  Content IS king, and I feel like its queen   Just a quick update here. I’ve been so busy lately taking clients and working with companies that I’ve sincerely been too busy to blog for myself. As I recommend all indie writers do, I am working my way up to higher-traffic websites. I’ve been … Continue reading »

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Three of the worst LinkedIn profile photos you can have

  The idea of having a professional headshot shouldn’t be surprising, especially on the professional platform of LinkedIn. I’m amazed every time I see company owners—small business as well as corporate figures—with photos that betray too relaxed an attitude.   Putting a picture on a profile is a must for branding, and as part of … Continue reading »

Categories: Branding, Social Media | Tags: , , , | 1 Comment

How long does it take to build a business?

  One thing entrepreneurs need to understand is that growing anything takes time. Unless you buy those dried sponge animals that expand in a tub of water…no, even those take longer than you’d expect to increase in size and resemble an animal. Many times, I’m still disappointed that the promised giraffe looks more like, well, … Continue reading »

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