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Social Media

Three of the worst LinkedIn profile photos you can have

  The idea of having a professional headshot shouldn’t be surprising, especially on the professional platform of LinkedIn. I’m amazed every time I see company owners—small business as well as corporate figures—with photos that betray too relaxed an attitude.   Putting a picture on a profile is a must for branding, and as part of … Continue reading »

Categories: Branding, Social Media | Tags: , , , | 1 Comment

How to improve your social media engagement, Klout score

Happy birthday Heather Really, this post is about more than what it takes to engage an audience across social media; it’s about listening and responding to an environment where people want to feel valued and listened to.  Heather Head, founder of Scopcity, turned 40 yesterday, and while that may not sound out-of-the-ordinary, what she asked … Continue reading »

Categories: Social Media | Tags: , , , | 2 Comments

How long does it take to build a business?

  One thing entrepreneurs need to understand is that growing anything takes time. Unless you buy those dried sponge animals that expand in a tub of water…no, even those take longer than you’d expect to increase in size and resemble an animal. Many times, I’m still disappointed that the promised giraffe looks more like, well, … Continue reading »

Categories: Branding, Social Media | Comments Off on How long does it take to build a business?

I’m beginning to love Gmail for its labels, social media integration and multi-email tasking

  When I first got a Gmail account, I did so on the recommendation of a friend from the United Arab Emirates. As one of my more tech-savvy friends, I just trusted him. I don’t remember why exactly, but I believe I needed an email dedicated to the business I was starting: Target Audience Magazine. … Continue reading »

Categories: blog, Social Media | Tags: , , , , , | Comments Off on I’m beginning to love Gmail for its labels, social media integration and multi-email tasking