Day 13 of 30-day blog challenge. Read day 12, “Bread, Milk and Eggs in a Snowstorm”     Everyone with a business knows that Facebook and Twitter are essential “tools” for online marketing, but the secret to social media really isn’t a secret. No one–no matter how much anyone promises to deliver results for large sums of money–can develop an overnight solution to capitalizing on social media. Time is money and social media isn’t really free. Paying for Facebook likes or Twitter followers can damage your efforts by diluting your audience, effectively lessening your engagement.   Facebook advertising: don’t pay for likes. Ever Here’s a great video on how…