Happy birthday Heather Really, this post is about more than what it takes to engage an audience across social media; it’s about listening and responding to an environment where people want to feel valued and listened to.  Heather Head, founder of Scopcity, turned 40 yesterday, and while that may not sound out-of-the-ordinary, what she asked for from her social media friends might strike some as beautifully altruistic. She asked that her friends go out and perform a random act of kindness and post about it to her wall.   Well, I didn’t leave the house yesterday (that was NOT my random act of kindness). My husband attempted to help out…