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One quick tip for using Facebook for business
Day 18 of 30-day blog challenge. Read day 17: “Keyword research” Today’s blog will be short, simple and sweet. Apparently more people than I would have otherwise realized do NOT know about the “other” inbox on Facebook. Most of the people who do freelance or some form of independent business–even if it is just supplementing a main source of income, use Facebook to network. Not everyone even bothers with an official Facebook Page for business (and honestly, depending on your business I don’t necessarily recommend a Page because of Facebook’s algorithm changes that make reach almost impossible). Be aware of the ‘other’ inbox My one simple piece…
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The simple truth about social media strategy is no secret
Day 13 of 30-day blog challenge. Read day 12, “Bread, Milk and Eggs in a Snowstorm” Everyone with a business knows that Facebook and Twitter are essential “tools” for online marketing, but the secret to social media really isn’t a secret. No one–no matter how much anyone promises to deliver results for large sums of money–can develop an overnight solution to capitalizing on social media. Time is money and social media isn’t really free. Paying for Facebook likes or Twitter followers can damage your efforts by diluting your audience, effectively lessening your engagement. Facebook advertising: don’t pay for likes. Ever Here’s a great video on how…
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Stop laughing: Google Plus now has 1 billion users
Day 8 of 30-day blog challenge. Read day 7 post: “10 ways to improve social media marketing overnight” First off, if the infographic above bothers you because Pinterest and Instagram aren’t in order along the bottom, know that I didn’t create this graphic. Now, if the infographic bothers you because you thought you didn’t need to worry about putting your business on Google Plus, I understand. Since the evolution of Web 2.0 into a true two-way street, businesses and people have been trying to figure out how to act online and how best to engage. Marketers know that one-way, static web pages that block user comments only send feedback…
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I’m beginning to love Gmail for its labels, social media integration and multi-email tasking
When I first got a Gmail account, I did so on the recommendation of a friend from the United Arab Emirates. As one of my more tech-savvy friends, I just trusted him. I don’t remember why exactly, but I believe I needed an email dedicated to the business I was starting: Target Audience Magazine. I mentioned in “Branding Mistakes” post how I later lamented my decision to brand my business in my email name, but the fact is I am beginning to love Gmail. Label everything One of the first things I loved about Gmail was the ability to organize my email through the use of labels. From…
mental health journalist
