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Learn these 3 things free online to boost your business website
This is day 23 of 30-day blog challenge. Read day 22: “Are you a morning person or a night person?” Everyone wants and needs an online presence in business, and no one has more than the 24 hours in a day, but here are some things I learned early that really helped me build my business. All three of these things are things I continue to study because as with most education, first you learn it, then you practice. I then go back and read, read, read so I can stay in step with changes. 1. At least learn basic HTML, then more coding You should have…
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Using dedicated hashtags on Twitter
This is day 15 of 30-day blog challenge. Read day 14: “Inspirations to keep going” Using a dedicated hashtag Most Twitter users know by now what a hashtag is, but many seem to use the tool as a joke instead of as a way to search, connect and position. I like the idea of a positioning statement or a slogan that instantly places your product or services in your consumer’s mind. What I like about it is the possibility to make a genuine impact. A dedicated hashtag is an opportunity to position a brand, product or service in others’ minds, but you have to stay sincere. I try…
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LinkedIn Open Networkers: marketing mistake
Day 11 of 30-day blog challenge. Read day 10 “Controlling creativity: 5 tips to managing inspiration” I’ve made a more concerted effort lately to use my LinkedIn account for networking, and as a place to engage with others in my industry (I join groups about marketing, social media and journalism. I’m a top contributor in a group called Brand Journalism). And while I’ve had the account for a few years, I haven’t added just anyone. Over the years I’ve accumulated more than 500 connections, but I’ve been cautious to only add people in my local area as well as people who work in the same fields…
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Social media limit secret: you only have 150 connections
Day 9 of 30-day blog challenge: read day 8 – “Why Google Plus is No Joke” We all know the importance of human connection and a sense of community, but many of us may not know that Robin Dunbar claims 150 is the magic number when it comes to just how many people we can maintain a meaningful connection to. Or, at least Dunbar means our biological programming has us naturally grouping in communities of about 150. I read an article by Chris Street, “I Culled Half My Facebook Friends…,” where Street made the point about quality over quantity even in the face of our psychological…
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10 ways to improve your social media marketing overnight
This is day 7 of my 30-day blog challenge. Read day 6: “Abandoned Addiction” Your business needs more than a Facebook Page to be active in social media marketing, and it certainly needs someone more experienced with setting up marketing strategy than your Millennial neighbor. Just as you need a plan for your business, you need a strategy for reaching your potential clients and consumers. Marketing for the sake of marketing accomplishes little, so if you don’t know where to begin with setting up social media, here are a few tips that you can put into action immediately: 1. Have a plan and set S.M.A.R.T.…
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My social media resolutions for 2014
Let’s go ahead and admit that social media has the tendency to lock us in a holding pattern, where creativity burns out with each minute spent scrolling that we should be writing or creating our own art. In thinking back on the things I’ve shared and why, I’ve come to these resolutions about how I will personally use social media in 2014: I will share for the benefit of others This means that when I post, I hope to post something of genuine value. Like the proverbial mother who always said, “If you don’t have something worthwhile to say, shut up.” Practicing this one overarching goal…
mental health journalist
