This is day 15 of 30-day blog challenge. Read day 14: “Inspirations to keep going”     Using a dedicated hashtag Most Twitter users know by now what a hashtag is, but many seem to use the tool as a joke instead of as a way to search, connect and position. I like the idea of a positioning statement or a slogan that instantly places your product or services in your consumer’s mind. What I like about it is the possibility to make a genuine impact. A dedicated hashtag is an opportunity to position a brand, product or service in others’ minds, but you have to stay sincere. I try…