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The simple truth about social media strategy is no secret
Day 13 of 30-day blog challenge. Read day 12, “Bread, Milk and Eggs in a Snowstorm” Everyone with a business knows that Facebook and Twitter are essential “tools” for online marketing, but the secret to social media really isn’t a secret. No one–no matter how much anyone promises to deliver results for large sums of money–can develop an overnight solution to capitalizing on social media. Time is money and social media isn’t really free. Paying for Facebook likes or Twitter followers can damage your efforts by diluting your audience, effectively lessening your engagement. Facebook advertising: don’t pay for likes. Ever Here’s a great video on how…
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If content is king, I’m queen
Content IS king, and I feel like its queen Just a quick update here. I’ve been so busy lately taking clients and working with companies that I’ve sincerely been too busy to blog for myself. As I recommend all indie writers do, I am working my way up to higher-traffic websites. I’ve been invited to contribute to Lifehack.org so I plan to add some of my advice to that website in the coming weeks. With the all that I do and the way everything in marketing seems to fall on the support of content (original blog posts, videos and infographics that drive traffic from search engine results…
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My social media resolutions for 2014
Let’s go ahead and admit that social media has the tendency to lock us in a holding pattern, where creativity burns out with each minute spent scrolling that we should be writing or creating our own art. In thinking back on the things I’ve shared and why, I’ve come to these resolutions about how I will personally use social media in 2014: I will share for the benefit of others This means that when I post, I hope to post something of genuine value. Like the proverbial mother who always said, “If you don’t have something worthwhile to say, shut up.” Practicing this one overarching goal…
mental health journalist
